This question or questions like it really try to test you on two dimensions. The first is your knowledge of the business and the industry itself, as well as your understanding of the business model. The second is whether you can pick how correlated data is to business outcomes in general, and then how you apply that thinking to your context about the company. You’ll want to research the business model and ask good questions to your recruiter—and start thinking about what business problems they probably want to solve most with their data.